Privacy Policy

    Last updated: 19 May 2026

    1. Who We Are

    Power Guardian UK (powerguardian.co.uk) is an independent energy price comparison and information service. We are the data controller for the personal information we collect through this website. If you have questions about how we use your data, contact us at privacy@powerguardian.co.uk.

    2. Information We Collect

    We may collect and process the following personal data:

    • Account information: email address and display name when you create an account.
    • Contact form submissions: name, email address, and message content.
    • Newsletter subscriptions: email address.
    • Usage data: pages visited, browser type, device information, and IP address collected automatically via cookies and similar technologies.
    • Provider reviews: name and review content you choose to submit publicly.

    3. How We Use Your Information

    We use your personal data for the following purposes:

    • To provide and maintain our comparison service.
    • To manage your account and authenticate your identity.
    • To respond to your enquiries submitted via the contact form.
    • To send you our newsletter if you have opted in.
    • To improve our website, content, and user experience.
    • To comply with legal obligations.

    4. Legal Basis for Processing (UK GDPR)

    We process your personal data on the following legal bases:

    • Consent: when you subscribe to our newsletter or submit a contact form.
    • Legitimate interests: to operate and improve our service, provided these interests are not overridden by your rights.
    • Legal obligation: where we are required to process your data by law.

    5. Data Sharing

    We do not sell your personal data to third parties. We may share your data with:

    • Service providers: hosting, email delivery, and analytics providers who process data on our behalf under contract.
    • Legal authorities: if required by law, regulation, or legal process.

    6. Data Retention

    We retain your personal data only for as long as necessary to fulfil the purposes described in this policy. Account data is retained until you delete your account. Contact form submissions are retained for up to 12 months. Newsletter subscription data is retained until you unsubscribe.

    7. Your Rights

    Under UK GDPR, you have the right to:

    • Access the personal data we hold about you.
    • Rectify inaccurate or incomplete data.
    • Erase your data (the "right to be forgotten").
    • Restrict processing of your data in certain circumstances.
    • Object to processing based on legitimate interests.
    • Data portability: receive your data in a structured, commonly used format.
    • Withdraw consent at any time where processing is based on consent.

    To exercise any of these rights, please contact us at privacy@powerguardian.co.uk or submit a data deletion request.

    8. Cookies

    We use essential cookies to enable core website functionality such as authentication and session management. We may also use analytics cookies to understand how visitors use our site. You can control cookie preferences through your browser settings.

    9. Advertising & Affiliate Partners

    We display product recommendations and advertisements through the Amazon Associates programme. If you click an Amazon affiliate link or ad and make a purchase, we may earn a small commission at no extra cost to you. This does not influence our editorial independence or the products we choose to feature.

    Amazon may place cookies and tracking pixels to measure ad performance and attribute sales. You can control cookie preferences through your browser settings or the cookie banner shown on your first visit.

    10. International Transfers

    Some of our service providers may be located outside the UK. Where personal data is transferred internationally, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the ICO.

    11. Security

    We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure.

    12. Changes to This Policy

    We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

    13. Complaints

    If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

    We value your privacy

    We use essential cookies to make the site work. We'd also like to use analytics cookies to understand how you use our site so we can improve it. Read our Privacy Policy for more details.